Introduction
Transportation has always been the nodal point of any business model involved in reaching out to the target segments their produce or product.
This channel of transportation has now a different connotation with Branding coming into the fold.
Container Branding is the latest entry into the fraternity of Advertising and Marketing opening up permutations of reaching out to segments of any audience anywhere anytime.
What was originally a vehicle for moving goods is now a vehicle to carry a message across – Moving Brands pan India.
The visual impact is astonishing and alluring , for it is gigantic and right on the face….even when it is moving. India has not seen such a Concept taking shape and therefore an element of surprise is also hidden whenever a Container passes with huge display of any Brand.
The mileage that the Brand gets is truly invaluable and incalculable in terms of the intrinsic impact that the medium enjoys as an original visual treat amongst the Freeway vehicle clutter.
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